Articles
Filters
CR ×2.2 and ROI from −5% to +22% on the same Facebook budget: a lightweight LeadCore offerwall in South Africa
A TDS rule split traffic by connection quality, and a lightweight offerwall recovered 270 bounced clicks per 1,000. Same Facebook budget, same offers — CR doubled and ROI went from −5% to +22%. Full case study inside.
Useful8/20/2026Meta Ads 2026: What Changed and What to Do About It
Landing pages are now part of ad review, Partnership Ads are mandatory for any paid creator content, and BNPL gets auto-classified under Credit — whether you select the category or not. Here's what changed and how to audit your campaigns.
Useful8/13/2026Financial Traffic Arbitrage: Terms That Confuse People Most
A quick-reference glossary of financial traffic terms — CPL vs CPA vs RevShare, CR vs AR, postback vs pixel, and how paid search, social, native, push, and organic traffic differ in intent and approval rates
Useful8/6/2026Beginner Mistakes in Financial Traffic Arbitrage: A Practical FAQ
Clicks but no conversions? Leads but low earnings? A practical FAQ guide covering pre-landers, CPL vs CPA, testing budgets, approval rate drops, account restrictions, and scaling — for affiliates starting out in financial traffic.
